WordPress Website Development Mastery
Categories: Website Development, Wordpress
About Course
Transform from complete beginner to confident WordPress developer. Build professional websites and start your freelancing journey with practical, hands-on projects.
Community Support:
- Private Facebook group for course participants
- One-on-one Q&A Support
- Peer review and feedback system
- Client project showcase opportunities
- Networking and collaboration opportunities
Bonus Materials:
- WordPress security guide
- Performance optimization advanced techniques
- Local SEO for South African businesses
- Client acquisition strategies
- Business growth and scaling guide
What Will You Learn?
- Understand what WordPress is and why 43% of websites use it
- Identify different types of websites you can build
- Recognize WordPress success stories from Africa
Course Content
Module 1: WordPress Foundations
Learning Objectives:
Understand what WordPress is and why 43% of websites use it
Identify different types of websites you can build
Recognize WordPress success stories from Africa
Content Outline:
WordPress statistics and market dominance
Case studies: African businesses using WordPress
Overview of what you'll build in this course
Setting expectations and success mindset
Practical Exercise:
Research 3 WordPress websites in your local area
Identify their common features and design elements
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Lesson 1.1: Welcome to WordPress World
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Lesson 1.2: Domains and Hosting Essentials
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Lesson 1.3: WordPress Installation and Initial Setup
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Practical Exercise
Module 2: Design Fundamentals for WordPress
Learning Objectives:
Apply fundamental design principles to websites
Understand color psychology for different industries
Create visual hierarchy for better user experience
Content Outline:
Design principles: contrast, repetition, alignment, proximity
Color theory for web design
Typography basics and font pairing
White space and visual breathing room
Accessibility in design choices
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Lesson 2.2: Understanding and Choosing WordPress Themes
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Lesson 2.3: WordPress Customizer Mastery
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Lesson 2.4: Responsive Design and Mobile Optimization
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Lesson 2.5: Creating Professional Color Schemes and Branding
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Practical Exercise
Module 3: Content Creation and Management
Understand when to use pages vs posts
Plan effective website architecture
Create logical navigation structures
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Lesson 3.1: Pages vs Posts – Building Your Site Structure (25 minutes)
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Planning website architecture
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Essential pages every website needs
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Content hierarchy and organization
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URL structure best practices
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Practical Exercise
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Creating Compelling Content That Converts
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Web writing vs traditional writing
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Content structure: headlines, subheadings, bullets
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Call-to-action placement and design
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Storytelling techniques for business content
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Local SEO content strategies
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Practical Exercise
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Media Management – Images, Videos, and Documents
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Image optimization: sizing, compression, formats
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WordPress Media Library management
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Video embedding: YouTube, Vimeo, self-hosted
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Creating image galleries and sliders
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File downloads and document management
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Alt text and accessibility for media
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Practical Exercise
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Navigation Design and User Experience
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Navigation psychology and user expectations
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Menu types: horizontal, vertical, hamburger
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Dropdown menus and mega menus
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Breadcrumb navigation setup
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Internal linking strategies
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Search functionality enhancement
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Practical Exercise
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Contact Forms and Lead Generation
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Contact form best practices
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Popular form plugins
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Set up lead capture systems
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Form field optimization for conversions
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Email notifications and autoresponders
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GDPR compliance for forms
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Spam protection strategies
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Practical Exercise
Module 4: Essential Plugins and Functionality
Learning Objectives:
Identify essential vs nice-to-have plugins
Install and configure plugins properly
Avoid plugin conflicts and performance issues
Content Outline:
Plugin philosophy: less is more
Essential plugin categories
Plugin installation methods
Plugin updates and maintenance
Performance impact of plugins
Plugin security considerations
Practical Exercise:
Install and configure 5 essential plugins
Test website performance before/after
Create plugin documentation list
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Plugin philosophy: less is more
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Practical Exercise
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Lesson 4.2: SEO Mastery with Yoast or RankMath
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Yoast vs RankMath
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Practical Exercise
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Lesson 4.3: Security and Backup Solutions
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Practical Exercise
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Lesson 4.4: Speed Optimization Techniques
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Practical Exercise
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Lesson 4.5: Google Analytics and Tracking Setup
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Practical Exercise
Module 5: Building Business Websites
Learning Objectives:
Conduct effective client discovery sessions
Translate business needs into website requirements
Create detailed project specifications
Content Outline:
Client questionnaire development
Discovery session best practices
Competitive analysis techniques
Project scope definition
Timeline and milestone planning
Budget considerations and pricing
Practical Exercise:
Create comprehensive client questionnaire
Conduct mock discovery session
Develop project specification template
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Client Discovery and Website Planning
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Practical Exercise
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Lesson 5.2: Portfolio and Showcase Website Development
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Practical Exercise
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Lesson 5.3: Service-Based Business Websites
Module 6: Advanced Customization Techniques Page Builder Mastery
Build complex layouts with drag-and-drop builders
Create reusable design templates
Customize beyond theme limitations
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Elementor vs Alternatives
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Practical Exercise
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Lesson 6.2: Custom CSS for Unique Styling
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Practical Exercise
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Lesson 6.3: Advanced Theme Customization
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Practical Exercise
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Lesson 6.4: High-Converting Landing Page
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Practical Exercise
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Lesson 6.5: Troubleshooting Common WordPress Issues
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Practical Exercise
Module 7: Client Work and Business Setup
Learning Objectives:
Develop competitive pricing structures
Create value-based pricing models
Handle price objections confidently
Content Outline:
South African WordPress market analysis
Cost-plus vs value-based pricing
Service package development
Pricing presentation techniques
Handling price objections
Payment terms and structures
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Practical Exercise
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Lesson 7.2: Client Communication and Project Management
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Practical Exercise
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Lesson 7.3: Creating Proposals and Contracts
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Practical Exercise
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Lesson 7.4: Website Maintenance Packages and Recurring Revenue
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Practical Exercise
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Lesson 7.5: Growing Your WordPress Business
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Practical Exercise
Module 8: Launch and Beyond
Learning Objectives:
Perform comprehensive website testing
Create quality assurance checklists
Ensure professional delivery standards
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Lesson 8.1: Final Website Testing and Quality Assurance
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Practical Exercise
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Lesson 8.2: Client Training and Handoff Procedures
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Practical Exercise
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Lesson 8.3: Creating Maintenance Workflows
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Practical Exercise
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Lesson 8.4: Building Long-Term Client Relationships
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Practical Exercise
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