Shopify E-commerce Store Development

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About Course

Master Shopify e-commerce development and create profitable online stores. Learn to build, customize, and optimize Shopify stores while developing a lucrative service-based business.

Prerequisites: Basic computer skills, understanding of online shopping Duration: 6 weeks (3-4 hours per week) Skill Level: Beginner to Intermediate

What Will You Learn?

  • Master Shopify e-commerce development and create profitable online stores. Learn to build, customize, and optimize Shopify stores while developing a lucrative service-based business.
  • Prerequisites: Basic computer skills, understanding of online shopping
  • Duration: 6 weeks (3-4 hours per week)
  • Skill Level: Beginner to Intermediate

Course Content

Lesson 1.1: Understanding E-commerce Business Models
Learning Objectives: Identify profitable e-commerce business models Understand the South African e-commerce landscape Recognize opportunities in local and international markets Content Outline: E-commerce growth statistics in Africa Business models: dropshipping, inventory, digital products, services Market analysis and opportunity identification Success stories from South African online stores Choosing the right business model for clients

  • Lesson 1.2: Why Shopify Dominates E-commerce

Lesson 1.3: Shopify Account Setup and Store Configuration
Learning Objectives: Set up Shopify account with optimal settings Configure basic store information and policies Understand Shopify's administrative structure Content Outline: Shopify account creation and verification Store settings and configuration Payment gateway setup for South African market Shipping zones and tax configuration Legal pages and policy setup Multi-currency and international considerations

Module 2: Store Design and Branding
Learning Objectives: Evaluate themes for functionality and customization potential Understand free vs premium theme differences Select themes that match client requirements Content Outline: Shopify theme ecosystem overview Free vs premium theme analysis Theme evaluation criteria and testing methods Industry-specific theme considerations Theme customization potential assessment Performance and SEO considerations in theme selection

Module 3: Product Management and Presentation
Learning Objectives: Plan and organize product catalogs effectively Create logical product hierarchies and collections Implement product discovery optimization Content Outline: Product catalog planning and architecture Collection creation and management strategies Product tagging and search optimization Inventory planning and SKU organization Seasonal and promotional product organization Cross-selling and upselling product relationships

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